Creative EC


About Us

Why We’re Different

Tipped as one to watch on the Government’s list of fastest growing UK companies, Creative continues to search out high value markets and outperform the competition. A thriving customer base and partner ecosystem has seen year-on-year revenue growth of 25% for the last five years. The company’s workforce has doubled in the past three.

Today, Creative is a $25 million global business with 11 offices spanning five continents. As well as expanding geographically, we’ve developed new capabilities and brought synergetic ventures on stream. As the journey continues, we remain a people business, attracting and retaining the best subject-matter experts and technical talent.

That’s why we’re uniquely placed to help our customers deliver stunning business outcomes by drawing on the IT skills of Creative ITC, the innovation consulting and experimentation resources of Creative Customer Experience and the IoT aggregation know-how of Creative Everything Connected.

Quick Facts

We’re global
Offices in all 5 continents

$25 million business … and growing

12 years strong
Global infrastructure experts

Open and Collaborative
Strong co-innovation links with UK water industry

A Safe Pair of Hands
Highest accreditations in cloud, IoT and infrastructure

Committed to Long-Term Partnership
Solid record for referral-led business


Keith Ali

Managing Director
Keith oversees the strategic plan for Creative EC and the wider Creative lines of business, enabling clients to digitally transform for continued growth and profitability. Previously head of technical strategy at Cisco, Keith spent eight years overseas running IT departments throughout APAC and the US. A chartered engineer and passionate technologist, he’s driven by how IT can be applied to positively affect our entire economic future.

+44 (0) 207 682 2821
[email protected]

Sarah Glastonbury

Group Marketing Manager
Sarah leads on marcoms strategy for Creative EC, conjuring up imaginative joint go-to-market opportunities with our partners and cool ways to attract and retain customers by leveraging integrated campaigns across the full mix – collateral, digital, web, social, PR and events.

+44 (0) 7867 124 305
[email protected]

Steve McCorry

Steve is a Cisco CCIE Alumni and has worked at the forefront of market leading technologies for over 20 years. He has been heavily involved in the adoption life cycles of Networking, Mobile, Cloud and most recently IoT across a broad range of vertical sectors from UK government through to manufacturing and utilities.

Steve brings in depth subject matter expertise and practical experience of implementing IoT technologies – his enthusiasm for technology only surpassed by his passion for driving customer success.

[email protected]

Emma Call

Head of Creative EC
Holding a practicing-law degree, Emma was drawn to technology as a way of driving collaboration and better user experience. Initially, by designing video conferencing solutions for Microsoft and running networking projects at Brocade. Energetic and tenacious, she likes to challenge conventional thinking and help clients achieve better-than-expected results. Emma brings vast sales experience, backed by sound knowledge across the entire IT stack. So, when it comes to choosing the right IoT and digital solutions you’re in safe hands.

+44 (0) 7826 767767
[email protected]

Greg Coughlin

IoT Lead Consultant
Greg adds invaluable business and IS change management know-how, gained in the turbulent financial services and insurance sectors from his time with RSA, Hastings Direct and esure. Those finely-honed skills keep everything on track – from driving product creation and stakeholder engagement, to crafting and running organisational change and innovation programmes.

+44 (0) 7739 531 414
[email protected]

Phil Riddles

IoT Specialist
With several patent awards to his name, Phil loves inventing and problem solving. For over 25 years he’s been at the forefront of mobile and digital disruption, helping businesses, service providers and media partners develop clear ROI models and monetise propositions.

+44 (0) 7376 256 458
[email protected]

Lee Hewitt

IoT Specialist
For over 20 years’ Lee has led technical teams and major IT projects for global companies like AECOM. So, he’s ideally placed to view IoT projects across the full critical path – connectivity, servers, storage, security and applications – avoiding hidden pitfalls and delivering tangible results, on time and within budget.


Creative EC work closely with many of the world’s leading technology providers – from established global giants through to emerging innovators. We hold the highest certifications with those partners and only recommend products we stand by. Waterfall partners include:

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